EQ3 Launches Adaptable New Seating Collection

Expanding EQ3’s personalization options, the Form Sofa can adapt in size and style

[Toronto and New York] July 13, 2022 - EQ3, designer, manufacturer, and retailer of premium furniture and home goods, is pleased to announce the launch of its new Form sofa. This adaptable seating option takes on a light and inviting appearance given its angled surfaces and high-quality use of materials such as feathers and memory foam. The name Form used as a noun speaks to the many configurations that can be achieved with a single or multiple platforms, but Form is also seen as imperative–an invitation to create. A single platform can take the shape of a sofa, chairs connected with an ottoman, a chaise, or a daybed. Sofas or large-scale sectionals can be mirrored or reconfigured by removing or placing arms and backs which are held together with a specifically engineered bracket system. The careful combination of its elements bridges the gap between formal and comfortable, entertaining, and dwelling. 

“The flexibility aims to make Form adaptable to changing circumstances, whether related to function or space” said Enri Tielmann, EQ3’s Chief Design Officer. 

Form is available in any EQ3 custom fabric material or leather, while the metal legs come in two options: Anthracite and Polished Aluminum. Cushions and seating are filled with multiple layers of foam and a memory foam and feather comfort layer.

Designed to celebrate both individual spaces and support the collective home, EQ3’s firm sofas are available in stores and online at https://www.eq3.com/ca/fr on July 15th. Prices start at the Form 2-seater (Loveseat): CAD $3299 and USD $2799.

About EQ3

EQ3 is a furniture and home goods designer, manufacturer, and retailer with a uniquely Canadian approach that considers not only the design of a product, but the process. Focusing on making furniture that's timeless in design and inherently non-disposable, EQ3 strives to make luxury quality designs accessible to many. With their product design, R&D, and upholstery manufacturing in the same building, at their headquarters in Winnipeg, Canada—they’re able to offer their designs at an honest price. With an emphasis on personalization, collaboration, and community, EQ3 is honored to be invited into your homes and become an essential part of your life for decades to come. ​ Visit one of our fifteen showrooms across Canada and the U.S. or shop online at EQ3.com and let us show you how design is at the heart of everything we do.

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About EQ3 Canada

EQ3 is Canada’s premier designer, manufacturer, and retailer of furniture and home goods. Based in Winnipeg, Manitoba, EQ3 designs, manufacturers, and sells a wide range of home goods including furniture, upholstery, lighting, tabletop, and accessories. Established in 2001, EQ3 is a vertically-integrated company with a reputation for excellence built on two decades of providing high-quality design and service to the Canadian market. The brand has continued to expand its US operations, increasing the reach of its distinctly Canadian perspective, timeless designs, and impeccable customer experience in North America. EQ3 now has a total of 16 stores across North America with five within the US, including New York, California, Connecticut, and Chicago.