EQ3 Unveils New Environmentally-Conscious, High-Performance Fabrics Line
Expanding EQ3’s personalization options, these new high-performance offerings provide unparalleled durability without containing harsh chemicals
April 19, 2022 (Winnipeg, Canada) - In time for Earth Day, EQ3, designer, manufacturer, and retailer of premium furniture and home goods, is pleased to announce the launch of its inaugural line of performance fabrics. Featuring three new collections and 26 unique fabrics, this new line incorporates a treatment that is more environmentally friendly than performance fabrics typically found in the market and can stand up to the wear-and-tear of modern life.
While searching for performance fabrics to expand their material offerings, EQ3 noticed most contained harsh chemicals. Rather than accept the status quo, EQ3 opted for innovation. Together with Imatex, one of Italy’s most respected fabric mills, they developed a new line of environmentally-conscious, high-performance fabrics. Unlike other performance fabrics on the market, EQ3’s are created without the use of fluorinated chemicals, which are proven to be harmful to both consumer health and the ecosphere. This pioneering treatment allows water to bead and roll off of the surface, and prevents the treatment’s film from accumulating on skin. Applied across this new line of performance fabrics, this treatment offers a more eco-friendly material finish in addition to the company's 150+ high-quality upholstery options.
“A product is only as good as the quality of materials that it is made of,” said Enri Tielmann, EQ3’s Chief Design Officer. “Being a vertical company, we have control of the research and development process of new products. Our goal is to reduce our carbon footprint by using kinder alternatives that are better for people and the environment, can last for decades to come, and be passed on to the next generation. This new line of performance fabrics plays an instrumental role in this mission.”
All performance fabrics are available in a diverse range of eye-catching hues and textures. EQ3 is also expanding its Italian leather offerings, equipping customers with a range of options to create a sophisticated color palette for their homes. New upholstery offerings are as follows:
Onno: Resistant to pilling, Onno’s made of 49% natural virgin wool and is unparalleled both in its durability and its luxurious feel. Texture and color are achieved by weaving different yarn tones on the warp (vertical) and weft (horizontal). The yarn has slight chenille properties, resulting in a soft touch available in 14 rich color options.
Maria: Named after Italy’s queen matriarch, Maria is a chenille fabric with a heavy, multiyarn construction that provides the textile with extraordinary draping qualities and a soft feel. Available in eight color options.
Bouclé: EQ3’s bouclé is made of virgin wool, linen, cotton, viscose and acrylic that results in a natural look with outstanding performance. Boucle is characteristic for its heavy texture that can transform simple shapes into rich textured landscapes. It is available in four tonal options.
Italian Leathers: This spring marks EQ3’s most extensive leather expansion in over a decade, adding full grain options in an array of expressive colors. Full grain leathers are not embossed or sanded and therefore able to achieve the characteristic buttery softness. All of EQ3’s leathers are 100% a by-product of the dairy and meat industry, meaning less waste was produced and no animals were harmed in their production.
EQ3’s new fabrics were created in partnership with the heritage Italian textile mill Imatex, an industry leader in high end upholstery textiles. This new line of fabrics removes barriers for customers who appeal to lighter fabrics. Both EQ3 and Imatex’s emphasis on product longevity means these fabrics will stand the test of time and grow with customers over the years.
"When our partnership with EQ3 started we hit it off immediately,” said Jacopo Giulio Mazzola, Imatex’s Chief Business Development Officer. “EQ3 prioritizes high quality design and sustainability, and the Imatex product evolution has moved in the same direction. So, we have two companies that go well together. The values of the two companies are similar because we are both family-owned and vertically integrated, there is a tradition that is passed down for generations. This guarantees continuity because we have followed the same principles for decades.”
Designed to celebrate both individual spaces and support our collective home, EQ3’s performance fabrics are available in stores now and online at www.eq3.com this spring.
About EQ3
EQ3 is a furniture and home goods designer, manufacturer, and retailer with a uniquely Canadian approach that considers not only the design of a product, but the process. Focusing on making furniture that's timeless in design and inherently non-disposable, EQ3 strives to make luxury quality designs accessible to many. With their product design, R&D, and upholstery manufacturing in the same building, at their headquarters in Winnipeg, Canada—they’re able to offer their designs at an honest price. With an emphasis on personalization, collaboration, and community, EQ3 is honored to be invited into your homes and become an essential part of your life for decades to come. Visit one of our fifteen showrooms across Canada and the U.S. or shop online at EQ3.com and let us show you how design is at the heart of everything we do.
About Imatex
A leader in the global textile industry, Imatex has a long history dating back to its 1960 founding by Fumagalli family. The brand’s rich tradition of textile manufacturing, which focuses on both creativity and original development, has driven decades of consistent and permanent growth. Now exporting worldwide from its Italian headquarters, Imatex remains dedicated to innovation and delivery of the highest quality fabrics.